A perceptual map is the essential graphic tool that your customers need to easily understand the real situation of your brand in relation to the competition. A perceptual mapping template helps teams work faster and collaborate online with ease. Simply click on the image below to access Conceptboard’s collaborative, online perceptual map maker – perfect for remote or distributed teams.

These maps enable us to see contradictions in each set of concepts and differences that arise through comparing and contrasting different perspectives . It is usually used with a deductive map to determine the main differences and connections between different perspectives. An example of this map type is found on page 16 of Benvenuto . It is naturally the easiest way to get a map, but it can also be deceptive and incomplete because the participants will often only tell you what they think you want to know. One can use it to filter the amount and type of information presented, which can help you better understand the context you are seeking to discuss.

These dimensions may include things such as service, value, quality, safety, and consistency. The second example above shows brand comparison based on price and quality. Instead of using colorful sticky notes, the template uses logos to represent car brands.

Our customizable perceptual mapping template by okslides.com examples provide an easy-to-follow framework so you can focus on your parameters and enhance consumer perception. With shared workspaces, open canvas designs, and collaborative tools, FigJam helps you align your vision across teams for clearer messaging and stronger products. Use Badge text, alignment scales, and priority matrix to stay up to date on the latest competitor insights and consumer trends. Perceptual maps are useful for any organization that wants to identify gaps in the market, monitor their own products, or look for potential partners or takeover/merger targets. Upload your own images and use different colors and fonts to make your brand positioning map achieve greater visual impact.

Perceptual maps have been used by marketers for years to better understand a market landscape and know how customers view your products versus the competition. It is a visual expression of consumers’ perception and preference for a certain series of products or brands. It is used in the positioning of products, product series, and brands, and also used to describe the relative position of enterprises and competitors. Free Customer Journey Map Templates Create customer journey maps to analyze the purchase path of your customers…Empathy Map.

It can also help identify the most critical aspects to be discussed, which can be very useful when presenting information in one’s research paper or thesis. Explore even more templates, widgets, and plugins—all built by the Figma community. Identifying the extent of damage to products on the decline. Informing product and service development initiatives.

Group-think is avoided via independent brainstorming, which also enables the facilitator to pinpoint the most typical products. Maps are used as a brainstorming tool where participants can freely attribute any number of points of view and relationships between them . Initiative maps work well when the researcher provides little or no structure. Maps display the main dimensions of a concept resulting from an analysis . Direct maps are convenient when the participants do not have enough experience or knowledge in the discussion area to develop their own conceptual map.

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It will change as markets evolve, new products and trends emerge. GroupMap automatically generates visually appealing reports in several formats for distribution, saving time and effort after the workshop. The correct process would be to study questionnaires in which the users of the brands we are going to examine could rate them honestly.

That will help you build your strengths, adapt to the market, and collaborate with partners. And our simple whiteboard tool is the perfect canvas to create your marketing mix and share with teams and across your organization. Arranged from low to high, these two axes represent the parameters that your perceptual map will explore.