The results in Tables 5, 7 and 8 demonstrate that the square root of the AVEs for almost all constructs is greater than the correlations between the constructs, thereby suggesting good discriminant validity . A lot of the content at Live Casino House is specially picked for Asian players. In the live games, there are Japanese, Indian, Vietnamese and Thai hosts, amongst others. The slots include themed titles such as Mahjong Ways, Caishen Wins, 3 Kingdoms, Moon Princess, Shaolin’s Tiger and many more. There are also a handful of themed Keno games such as Firefly Keno, Fu88 and Pachinko. Launched in 2018, Live Casino House offers over 3,000 games ranging from classic slots to live ufabet games that are streamed in high definition.
Moreover, as the popularity of online gaming continues to increase, concerns about excessive Internet usage has also increased, similar to concerns with regard to drug or alcohol addiction . Indeed, game addicts show telltale signs of addiction by, for example, being obsessed with playing games all the time, isolating themselves from society in order to play games, and playing games to escape the real world pressures confronting them [5, 6]. For example, in the US, online gamers spend an average of 1-2 hours per day on their computers, more time at video game consoles, and between 6-10 hours per week on portable ufa game players. Therefore, it is evident that excessive game play can occur on many different platforms . As can be seen in the table, six out of the eleven hypotheses for males and seven out of eleven hypotheses for females were supported. For both genders, self-esteem had a negative relationship towards gaming addiction, which is consistent with the findings of Armstrong et al.  and Van Rooij et al. .
Other researchers can perhaps use this as a guideline to conduct research on a similar context in their own countries, especially if they have similar social or gaming characteristics as Thailand. We have also found both contradictions and consistencies with previous studies on gaming addiction and have extended our perspective to measure how such addiction impacts young people’s quality of life. We use neural network analysis in addition to the traditional approach of using SEM.
It is a reputable casino that has great customer support, crypto gaming opportunities, and an ever-growing collection of games. With about 87% of game developers making their revenue from in-app advertising and 53% from in-app and virtual purchases, getting your players to download your app is an important part of localization. Some see gaming as an entertaining pastime but for others, gaming is their passion. Some regard it as their social space while others use gaming as a theatre to present themselves.
It can therefore be concluded that adolescents who lack confidence, have a negative attitude towards themselves as well as low self-esteem are more likely to be addicted to games. Escapism had a positive relationship for both males and females, consistent with the findings of . This means that adolescents who are stressed and have problems in their day-to-day life find it important to escape these problems by playing games.
Let’s take a closer look at the Thailand gaming landscape and how Andovar specializes in Thai translation and localization solutions. As shown in Table 12, based on the neural network analysis, self-esteem and competition are the most important predictors for gaming addiction among males whereas escapism and self-esteem are the most important predictors for females. One limitation of the neural network is that it does not identify the direction of the relationship of both the predictors and the outcomes. With over a dozen software developers, the platform is rich with games of all kinds, from slots to blackjack, baccarat, video poker, craps, roulette, as well as other games. It is also one of the rare platforms that feature more withdrawal methods than deposit methods, although it supports quite the popular options for both.
If you’re localizing any app to Thailand, consider publishing or distributing through LINE and look carefully at their localization efforts as an example. According to an i-dac Bangkok survey conducted in August 2021, most Thai gamers would consider themselves to be “game addicts” – “once a day” is not enough. As for the gender profile of Thai gamers, it is evenly split with 49.5% male and 50.5% female (GWI Q1, 2021).
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In 2023, the leading competitive esports game in Thailand with the most professional players is PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG), with 223 professional players. This is followed by Free Fire (193 players), Arena of Valor (186 players), Valorant (174 players), PLAYERUNKNOWN’S BATTLEGROUNDS Mobile (159 players), and Counter Strike Global Offensive (133 players). According to Newzoo, Thailand ranks 19th in the world in terms of games revenue, with a total revenue of $1.1 billion. This makes it the second-largest gaming market in Southeast Asia, following Indonesia, which had revenues of $1.8 billion in 2022.